Porsche Unveils Vintage Coca-Cola Livery For Petit Le Mans

The Porsche 911 RSRs will feature a classic Coca-Cola livery in the finale of the 2019 IMSA WeatherTech SportsCar Championship, Petit Le Mans at Michelin Raceway Road Atlanta.
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For the 2019 Motul Petit Le Mans the Porsche GT Team’s Porsche 911 RSR race cars will feature the red and white Coca Cola livery made famous by the Bob Akin Motor Racing Porsches used during a seven-year period in the IMSA. 2019 marks 50 years since the International Motor Sports Association (IMSA) was founded, where Porsche played a big part in over the decades. And to honor the anniversary of IMSA, Porsche has been painting its current race cars in some of the marques most iconic historic liveries.

Pedro Mota, vice president of marketing for Porsche Cars North America explains:

“Last fall, we kicked off the IMSA 50th Anniversary celebration with the fan-favorite Mobil 1 livery at Petit Le Mans. We began the 2019 season by highlighting still another longstanding and successful relationship with the famous red, white and blue ‘sweeps’ of Brumos Racing and Hurley Haywood. Now, as one last tribute to honor IMSA on their Golden Anniversary, we are bringing back yet another memorable livery… a local favorite: Coca-Cola. As an added benefit, we get to fondly recall Bob Akin, the gentleman who first brought Coca-Cola and Porsche together with the customer 935 and 962 race cars he successfully campaigned.”

The factory Porsche 911 RSR GTLM class entries at this year’s IMSA finale honor the Coca-Cola 962 that the Akin-led team used to win at Sebring in 1986. Both modern race cars will be painted identically save for the number plates and a white windshield banner on the N0. 911 car to be driven by Patrick Pilet (France), Nick Tandy (Great Britain) and Frédéric Makowiecki (France), and a black windshield banner on the N0. 912 car of Earl Bamber (New Zealand), Laurens Vanthoor (Belgium) and Mathieu Jaminet (France).

The Porsche 911 RSR cars will have the Coca-Cola log prominently on display on their hoods, as well as the Coke Is It! phrase along the rear quarter panel. And to stay true to the Porsche 962 race cars, both 911s will feature period-correct white BBS rims.

Porsche 911 RSR Coca-Cola livery
Porsche 911 RSR with Coca-Cola livery

Jim France, chairman of NASCAR and IMSA:

“I can’t think of a better way for fans to celebrate the final race of IMSA’s 50th Anniversary season by seeing two of the most iconic brands in the world – Porsche and Coca-Cola – bring back an unforgettable livery. Bob Akin was one of a kind, much like Porsche and Coca-Cola, and to see this livery at Michelin Raceway Road Atlanta for this year’s Motul Petit Le Mans will certainly be exciting for everyone.”

The 10-hour endurance race held at Road Atlanta in Braselton, Georgia will be taking place from 9 to 12 October.

Images courtesy of Porsche

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